Markus Marketing Brand Audit - evidence-based brand, SEO, AEO, ads and conversion reports

Why these audits are different

Verified or Assessment, on every finding

Measured facts are labelled and reproduced in an evidence appendix. Judgement is labelled as judgement. You always know which is which.

A real crawl, not a screenshot

Up to 20 pages: titles, headings, word counts, forms, phone links, schema, trackers, redirects, headers, palette, contrast ratios, sitemap and 404 behaviour.

Fixes you can paste in

Title tags with character counts, meta descriptions, H1s, JSON-LD, hero rewrites, form field sets, ad headlines written to platform limits.

Honest about the gaps

No made-up search volumes, rankings or follower counts. What we could not see is listed under Limitations, never invented.

Build your audit

Tick the reports you want. Prices are set on the compute each report takes, not on agency hours; all prices in AUD, inc. GST where applicable. Packs are discounted on top.

Your website

Website address required

Public sites only. We crawl up to 20 pages politely with an identified crawler. The instant check reads your homepage and shows a few verified facts before you buy.

Email for delivery required

Business name optional

Competitors and focus (optional)

Competitor 1

Competitor 2

Competitor 3

Anything the analyst should know

Reports

Strategic Brand Audit FlagshipA$22.95 The flagship. Positioning, messaging, consistency, authority, findability and conversion in one evidence-tagged report.

What is inside

A full brand performance audit built the way a senior strategist would do it, minus the templating: your site is crawled page by page, benchmarked against three competitors, checked in a live search sample and then analysed section by section. Every finding is labelled Verified or Assessment.

Executive summary with a bottom line, biggest opportunity and biggest risk
Foundation and "same same" detection against 3 competitors (provided or auto-discovered)
Brand consistency audit: names, claims, contact details, palette, typography, tone across pages
Digital authority: social presence, proof, trust signals, tracking in place
Search visibility and findability: technical footprint, content structure, search sample
Conversion engine: path to enquiry, forms, CTAs, phone visibility, mobile, contrast
Prioritised correction log, resource gap analysis and a 90-day roadmap
Verified evidence appendix generated from the crawl

Benchmarks competitors. Includes a live search sample. Two-pass: written, then reviewed against the evidence.

SEO and Findability AuditA$17.95 Technical footprint, content structure and a live search sample - with the exact title, heading and schema rewrites to paste in.

What is inside

Goes beyond a plugin scorecard: duplicate titles and headings across pages, canonical and redirect hygiene, schema coverage, sitemap and robots, page weight and response times, internal linking and thin pages, then an intent-keyword map checked against a live search sample.

Page-by-page inventory: titles, descriptions, H1s, canonicals, word counts, status codes
Duplicate and missing metadata, heading order, thin pages, broken internal links
Schema.org coverage and validity, sitemap and robots review, indexability flags
Speed and weight: TTFB, HTML size, scripts, images and formats
Intent keyword map derived from your content, checked in a live search sample
Ready-to-paste title tags, meta descriptions, H1s and JSON-LD
Prioritised corrections with impact and effort

Includes a live search sample. Two-pass: written, then reviewed against the evidence.

AEO and GEO Readiness AuditA$10.95 How AI assistants read your business: entity clarity, structured data, quotable content, plus a live assistant answer sample.

What is inside

Answer-engine and generative-engine optimisation: entity clarity, structured data, question-shaped content, quotable facts, llms.txt and the consistency AI assistants rely on. Includes what a live search of your brand currently surfaces.

Entity clarity: name, location, services and credentials as machines read them
Structured data coverage (Organization, LocalBusiness, Service, FAQPage, Article)
Question-shaped content and quotable answer blocks audit
Brand search sample and a live AI-assistant answer sample: are you named when a buyer asks?
Ready-to-paste llms.txt, FAQ schema and entity paragraph
Prioritised AEO/GEO corrections

Includes a live search sample.

Paid Ads Readiness AuditA$10.95 Landing pages, tracking and message match for Google and Meta - plus campaign structure and ad copy written to spec.

What is inside

Before you spend on ads, this audit checks whether your landing pages, forms and tracking will convert the clicks you pay for. It then proposes a campaign structure, ad groups, headlines and descriptions written to platform limits, and a negative keyword starter list.

Landing page scorecards: message match, CTA, form friction, speed, trust signals
Tracking audit: GA4, Google Ads, Meta Pixel, GTM, consent - what is and is not installed
Suggested campaign and ad group structure with intent themes
Ad copy: Google RSA headlines and descriptions, Meta primary text and headlines
Negative keyword starter list and landing page assignments
Launch checklist and measurement plan

Benchmarks competitors. Includes a live search sample.

Marketing Strategy and Messaging PlanA$16.95 Positioning options, ideal customer profiles, messaging hierarchy, channel plan and a 90-day content calendar.

What is inside

Turns the audit evidence into a plan: who you are for, what you should be known for, the proof you already have, and a realistic quarter of activity across the channels you can actually sustain.

Three positioning options with trade-offs and a recommendation
Ideal customer profiles and buying triggers inferred from your site and competitors
Messaging hierarchy: promise, pillars, proof, objections
Channel plan with effort and expected role per channel
90-day content calendar and email sequence outlines
Offer and lead magnet suggestions

Benchmarks competitors. Two-pass: written, then reviewed against the evidence.

Conversion and UX AuditA$13.95 Path to enquiry, above-the-fold rewrite, form analysis, CTA audit, phone visibility, mobile and contrast checks.

What is inside

A behavioural review of how a real buyer moves through your site, backed by measured facts: which pages carry a phone number, how many fields your forms demand, whether your key colour pairs pass contrast, where the CTAs are and what they say.

Path-to-purchase map and the top friction points with evidence
Above-the-fold rewrite with before and after copy
Form analysis: fields, required inputs, labels, mobile burden
CTA audit across pages and a hierarchy recommendation
Accessibility basics: contrast pairs, alt text, labels, viewport
Ten UX corrections ranked by impact and effort

Two-pass: written, then reviewed against the evidence.

Competitor BenchmarkA$9.95 Three competitors crawled and compared side by side: messaging, offers, proof, technical SEO, schema, speed and CTAs.

What is inside

The "same same" matrix on its own. See exactly where your competitors overlap with you, where they are ahead, and the gaps nobody in your market is claiming.

Side-by-side messaging matrix: headlines, promises, proof, CTAs
Technical comparison: titles, schema, speed, mobile, tracking
Offer and pricing transparency comparison
Differentiation map: claimed, contested and unclaimed territory
Recommended positioning moves

Benchmarks competitors. Includes a live search sample.

Content and Copy AuditA$8.95 Readability scores, tone, jargon, headline quality and page-by-page copy scorecards with rewrites of the sections that matter.

What is inside

Measures what your copy actually does: reading ease, sentence length, claims without proof, generic phrasing and missing answers. Then rewrites the highest-value sections in your voice.

Readability and length metrics per page (measured, not estimated)
Tone and voice assessment with examples
Generic-claim detection and proof gaps
Page-by-page copy scorecards
Rewrites for the homepage hero, top service page and about page
Editorial style guide starter

Local SEO and Google Business Profile ReadinessA$9.95 NAP consistency, LocalBusiness schema, service-area pages, map and review signals, and a profile checklist.

What is inside

For businesses that win work in a place: checks whether your name, address and phone are consistent everywhere they appear, whether local schema exists, whether service areas have pages, and what a local search sample shows.

Name, address, phone consistency across every crawled page
LocalBusiness / Service schema audit with ready-to-paste JSON-LD
Service-area and location page review
Local search sample for your core services
Google Business Profile checklist and review strategy
Prioritised local corrections

Includes a live search sample.

Website Technical Health CheckA$6.95 HTTPS and headers, redirects, broken links, sitemap and robots validity, speed, page weight, images, 404 handling and stack exposure.

What is inside

The engineering view: measured facts about how your site is served, with plain-English explanations and fixes a developer can action in an afternoon.

HTTPS, HSTS and security header review
Redirect chains, www and trailing-slash canonicalisation, 404 behaviour
Broken internal links and image weight sampling
Sitemap and robots validity, indexability flags
TTFB, HTML size, script and stylesheet counts
Stack and version exposure, mixed content, outdated copyright

Add-ons White-label branding AgenciesA$9.95 per order Your name, logo and accent colour on every report in this order, and no Markus Marketing branding anywhere in the reports. For agencies and consultants presenting the audit to their own clients.

Compared with a typical agency audit

	Typical agency brand audit	Markus Marketing Brand Audit
Turnaround	Weeks, plus a presentation meeting	Usually under an hour, emailed to you
Evidence	Screenshots and opinion, sources rarely shown	Page-by-page crawl reproduced in an appendix; every finding labelled Verified or Assessment
Metrics	Often unverifiable "scores" and rankings	Only measured values, plus a clearly labelled live search sample
Fixes	Recommendations you still have to write	Ready-to-paste titles, descriptions, H1s, JSON-LD, hero copy, ad copy, form field sets
Price	Agency hours	Priced on compute, from A$6.95 per report
Next step	A proposal to fix it for you	A correction log your own team or developer can action, or ask Markus Marketing to implement
For agencies	Their brand, their client	White-label branding: your name, logo and colour on every report for A$9.95 per order

Questions

What exactly do I get?

One web-based report per report type you select, each with an executive summary, scored areas, evidence-tagged findings, ready-to-paste rewrites and code, a ranked correction log, a 90-day roadmap, a resource gap analysis, an honest limitations list and a verified evidence appendix. Reports print cleanly to PDF from your browser.

How long does it take?

Most single reports are ready in 10 to 20 minutes. The Strategic Brand Audit and full packs take longer because they crawl competitors, run a live search sample and pass through a second review. Plan on 30 to 60 minutes for a full pack. You get an email the moment everything is ready and can watch progress on your order page.

What does "Verified" mean on a finding?

Verified means the fact came straight from our crawler: a duplicate title tag, a form with 13 fields, a phone number missing from every header, a colour pair at 1.6:1 contrast. Every verified fact is reproduced in the evidence appendix. Anything else is labelled Assessment, which is professional judgement based on that evidence.

Can the report see my Google rankings, traffic or ad results?

No, and it will never pretend to. There is no Google Search Console, Analytics or ad account connection in this version. Where a report includes a search sample, it is a live web-search sample and is described as exactly that. Metrics we cannot measure are listed under Limitations instead of being invented.

Which websites can be audited?

Any publicly accessible website served over http or https. We crawl up to 20 pages of your site (homepage, navigation and sitemap pages first) plus the homepages of up to three competitors. Sites behind a login, staging sites blocked by a password, and single-page apps that render nothing without JavaScript will produce a thin evidence pack.

How is the price worked out?

Each report is priced on the estimated compute it takes to generate (the model tokens for crawling digests in and writing the report out, plus web searches), multiplied by six. Reports currently range from A$6.95 to A$22.95. Packs are discounted on top. There is no subscription and no account to create.

All questions and answers

The brand audit that shows its evidence.

How it works

Enter your URL and pick reports

Pay securely, or apply a code

Evidence first, then analysis

Open, print, act

Why these audits are different

Verified or Assessment, on every finding

A real crawl, not a screenshot

Fixes you can paste in

Honest about the gaps

Build your audit

See what you get

Compared with a typical agency audit

Questions

Stop guessing what your website is telling the market.