What a brand audit should actually contain (and what most skip)
A checklist for judging any brand audit: evidence, competitor benchmarks, search footprint, conversion path, a ranked correction log and honest limitations.
Guides
Short guides on audits, search and AI visibility
AEO and GEO: how AI assistants decide which businesses to recommend
Answer engine and generative engine optimisation explained in plain terms, with the six things a small business website needs so ChatGPT, Claude, Gemini and Perplexity can find and cite it.
Reading a search visibility report: what a search sample can and cannot tell you
How to interpret search samples, why ranking positions without a named tool are meaningless, and the technical footprint items that move the needle for small business websites.